Our Mission
inCourage is a not-for-profit organization that helps young athletes and adults redefine success in youth sports.
We translate academic research into informative, impactful and actionable content so athletes, coaches and parents can understand one another and communicate more effectively in order to create a healthy culture and stem the alarming attrition of young people participating in organized athletics.
inCourage videos, blogs and other online content are free to all.
We exist because an important social issue exists.
Youth sports are supposed to build confidence, a sense of teamwork, and an appreciation for hard work recognized and rewarded. Too often, young athletes lose the love of the game because of overwhelming negative forces – from bullying to parental pressures to coaching techniques that take the fun out of the sport.
A proven game plan for athletes, coaches and parents.
In collaboration with NYU’s School of Professional Studies, we conducted extensive research with student athletes, coaches, educators and parents. We used what we learned to create programs that educate and motivate. With videos as the primary tool in our toolbox, we offer a variety of resources that enlighten, inform, engage and provide actionable items for bringing out the best in our young athletes and the adults who support them.
In addition to our informative and entertaining videos, we offer printed collateral, guides, seminars, conferences and ad hoc support in the ever-changing arena of youth sports. We want our young athletes to win – on and off the field.
At inCourage, there’s no B team.
The inCourage leadership team includes experienced high school athletic directors, coaches, educators, and sports psychologists working under the creative direction of an award-winning sports and business media leader. We apply our collective experience to create tools that give young athletes, coaches and parents professional guidance to achieve positive goals – on the field and off.
